Tailormade / Product Launches
Grab life by the horns
Our mission was twofold: introduce the Dodge Caliber motto 'Grab life by the horns' in a high-tech fashion to a heterogeneous group of 800 people, including journalists, staff, dealers and game finalists; organize a competition for the 200 finalists. We put the latter to the test with high-tech laser games, dark rooms, time bombs and minefields - all perfectly in line with the car’s image and rugged character. All attendees witnessed the unveiling of the new Dodge Caliber, accompanied by stunning live acts and fireworks.