Tailormade / Product Launches

Dodge - Event Masters - Tailormade

Grab life by the horns

Our mission was twofold: introduce the Dodge Caliber motto 'Grab life by the horns' in a high-tech fashion to a heterogeneous group of 800 people, including journalists, staff, dealers and game finalists; organize a competition for the 200 finalists. We put the latter to the test with high-tech laser games, dark rooms, time bombs and minefields - all perfectly in line with the car’s image and rugged character. All attendees witnessed the unveiling of the new Dodge Caliber, accompanied by stunning live acts and fireworks.

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