Essent - From Green to Red
Tailormade / Product Launches
From Green to Red
Watt Plus employees were invited to a location with an industrial décor, totally dressed in green (Watt Plus’s corporate colour), including catering. Teams created works of art in all shades of green, while ‘cool’ music played and green cocktails were served. During the announcement of the name change, music turned red hot, and lobster and champagne replaced salads and Pisang. The décor changed to red in seconds and revealed the new name and logo: Essent.
Key elements: turning point, creativity, positive image, one single entity in which every individual has a key function, memorable experience (works of art adorn the walls of Essent to this day)