Tailormade / Product Launches
Warm and colourful launch
We prepared three-day events for an average of 50 people – mainly buyers – to introduce new indoor colour collections. Main objective was to make attendees experience colours, rather than focusing on technicalities. In a Brussels art gallery, hostess Marlène de Wouters took the guests on a guided tour through different rooms. She talked about the impact of colours and showed eye-catching artworks along the way. We repeated the colour scheme in the food we selected for the walking dinner. The buyers appreciated the happening and had more affinity with the products. ICI sales people used the occasion to establish better relationships with their clients.