Tailormade / Product Launches
Message in a bottle from prison
Symantec wanted to get rid of its ‘old’ image and enhance its relationship with dealers. We organised product launches (computer security solutions) in Belgium and the Netherlands for dealers, wholesalers and journalists. The ‘message in a bottle’ sent from prison attracted 130 people in Belgium and 100 in the Netherlands – a lot more than the expected 70 people per event. The prison concept worked extraordinarily well and Symantec was able to introduce its innovations safely and originally.