Nationale Loterij - The Success of Chance
Tailormade / Product Launches
It began on 26 May. A three-day event, ‘The Success of Chance’ for the European Lotteries, completely in the hands of Event Masters. The event took place in the beautiful Flanders Meeting & Convention Center Antwerp (FMCCA). This is the tenth time European Lotteries have held a conference; the aim this year was not just to allow participants to discover how ‘chance’ and ‘luck’ plays a part in life, but to encourage them to experience the highlights of ‘Diamond City’ Antwerp.
When the 900 participants assembled in the Elisabeth Center, they were treated to a spectacular opening act from the Opera Ballet van Vlaanderen with soloist Shelby Wiliams, followed by a tailormade choreography announcing the official opening of the trade-show and conference.
After that, the three-day conference took off in earnest, examining how ‘chance’ plays a role in all our lives. As well as a trade show, meetings and panel discussions, there were uplifting keynote speakers such as Marc Herremans, Nassim Taleb (The Black Swan) and Brett Hennig. We were even paid a visit by Her Royal Majesty, Queen Mathilde!
The climax of the conference was a show with seated dinner for 440 invitees in the center square of the highly transformed Sportpaleis. Featuring an air show with breathtaking ‘Swaypole dancers’ in an interactive laser choreography, air acrobatics, dancers who danced blindfolded on the tables and musical performances from Bevocal and Ellis Grace Wilson, the three-course dinner event had it all. A final act brought all the performers together in the spotlight.
This conference was the product of a close collaboration between our PCO (Professional Conference Organiser) and our Tailormade department. We are extremely proud to see them carry off this cross-departmental effort so flawlessly!