Coeck - Ludo Late Night
Tailormade / Product Launches
Familiy Business and known company Coeck exists 90 years this year. Ludo Coeck and his children Thomas and Catherine are at the head of the company. As Ludo turned 65 in September, the company decided to contact Event Masters for a surprise party, which should also be his retirement party.
The concept: Ludo late Night, a stylish and varied evening full of surprises with 500 friends, family members, customers and employees.
For this surprise party we developed a talk show where Ludo became the central guest. Only, our central guest, Ludo, had no idea what was going on and was completely surprised by the size of the party. It became an evening full of looks back on 90 years Coeck and on Ludo's career, but with previews of the future. This was supplemented by a mounting of interviews of family members and employees, which was filmed in advance by a film crew.
Location Of Ludo Late Night? The Napoleonic room of J&M Catering in Schelle. In between, tasty dishes were served and the dance night kicked off by Brussels By Night and was closed by DJ Pépé Luvwax. Hanne Decoutere was our host for the evening and talk show