Tailormade / Product Launches
Lara Croft look-alikes
Similarly to the MI2 happening (see other case on website), we organised an event for the launch of the Lara Croft DVD to get as much media attention as possible. We arranged a Lara Croft look-alike competition, but looks were only accessory. Ten finalists were put to the test in ‘training camp’ Fort Napoleon: rope climbing, spiders, snakes, … Journalists were invited to decide for themselves: did Lara live up to her name?