Paramount Pictures - MI2
Tailormade / Product Launches
Paramount Pictures – spectacular MI2 launch
Paramount called upon us to organise a memorable press event for launching the Mission Impossible DVD. A seemingly normal reception suddenly turned wild: MI music blasted out of the speakers, the hall filled with smoke, someone was hijacked and a MI-² briefing was shown on screen. Press people were equipped with GPS, mobile phones, walkie-talkies and compasses to participate in sensational activities to really experience the movie. You can imagine that press coverage was huge.
BEA Award Winner