Sun Microsystems - EDU Tour
Tailormade / Product Launches
We developed an original concept to inform students and professors about Sun’s technology, and at the same time establish and reinforce the company’s image. The campaign was rolled out at six universities, using a giant American Peterbilt truck as a mobile showroom for product demonstrations and try-outs. The personal, novel approach created a buzz, improved brand awareness, and proved the ideal springboard for a recruitment campaign later on.